Worldwatch has been developed by Paul Cahill and Michael Liu, as the culmination of their experiences in their various fields. Each felt there was a gap in the market for a product that combined online media, developing technology and responsiveness to customer needs. Worldwatch has evolved to fill this niche by creating interactive online video tours.

Paul has significant experience in all levels of Business Analysis and development. Utilising his experience in advanced systems engineering, Paul has performed lead and mentoring roles for such international companies as STC Submarine Systems (UK), Interactive Development Environments (San Francisco) and Australian Defence Industries Ltd. For the past 16 years Paul has managed and administered a research and development consulting company.

Michael has an extensive background in customer service, developed in retail and marketing then finely honed in advertising. He worked for many years with such companies as Waltons Bond, Murdoch Magazines, and Clemenger BBDO in Sydney, where he observed and researched consumer behavioural patterns and learned to apply them in the marketplace. He went on to develop video and television campaigns for clients such as Pepsico, Daewoo, Seiko, NSW lotteries Commission,and Sega Ozisoft, after which he moved to freelance film production and development where he has achieved critical acclaim, both internationally and at home.